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Author(s): |
Guiliang Liu, College of Business Administration, Hunan University, Changsha, China, 410079
Jiawei Liu, College of Business Administration, Hunan University, Changsha, China, 410079 |
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Abstract: |
By making use of the data of Chinas listing companies of 2009, this paper focuses on the influence of the product market competition and the investment behavior of professional specialization in accounting firms on the auditing quality. The results indicates that when other variables are controlled, both the product market competition and the professional specialization can improve the auditing quality，but the effect of professional specialization depends on the outside product market competition. Only in industries of high degree of product market competition, the professional specialization can be a useful and meaningful strategy of accounting firms. The conclusion of the paper is helpful to enrich the studies of the influence of product market competition and professional specialization on auditing quality, providing important data support to improve audit quality and make China, s capital become more efficient.
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