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Title: The Role of Knowledge and Trust in the Born Global Firm: A Case Study for a Manufacturing Firm in China
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management(2)) (pp 1463-1468)
Author(s): Yu Gao, School of Management, Zhejiang University, Hangzhou, China, 310058
Abstract: For entering global markets successfully, Born Global firms (BGs) typically need partners who include the core team members, global R&D partnerships and foreign customers. Their global business environment is very competitive and dynamic, therefore traditional ways of operating may be too time-consuming to manage these risks. We address these shortcomings to do a case study in our model of knowledge management and trust relationship, in suggesting that there may be key factors involved in the development of knowledge absorptive, transfer capacity and accumulated knowledge that lead to trust building between in the inter organization and outside firm stakeholders, which form the new knowledge for its rapidly internationalizing. Consequently, we analysis the case and argue that for manufacturing BGs, the role of knowledge management and trust building are closely intertwined, which may extend the scope of international entrepreneurship research of accelerated globalization, particularly for the advantage of late-development country.
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