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Title: Learning from Ambidextrous Capability in New Product Development Project
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）) (pp 1415-1417)
Author(s): Jingwen Huang, Graduate Institute of Education Administration, National Pingtung University of Education, Pingtung, Taiwan, China
Yonghui Li, Department of Commerce Automation and Management, National Pingtung Institute of Commerce, Pingtung City, Taiwan, China
Abstract: The purpose of this study is to examine the role of ambidextrous capability in the relationship between learning orientation and new product performance. Regression analysis is used to test the hypotheses in Taiwanese firms. Results indicate that the positive effect of learning orientation on new product performance can be mediated by ambidextrous capability, including exploitative and exploratory capability. Overall, results highlight the importance of ambidextrous capability in new product development project teams. The implications and limitations are discussed.
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