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Title: Research on the Management Control Tactics of Network Public Sentiment of Listed Company
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management(2)) (pp 1232-1235)
Author(s): Yanbiao Di, College of Economics, Liaoning University of Technology, Jinzhou, China, 121001
Xinyu Geng, College of Economics, Liaoning University of Technology, Jinzhou, China, 121001
Abstract: In accordance with the analysis of internet environment in our country, this paper firstly introduces the listed company’s concrete characteristics of network public sentiment; secondly, it elaborates current conditions of company’s management control as to network public sentiment; eventually, it places more emphasis on the phase of early warning, the curing phase, and the recovery phase afterwards, and puts forward the author’s personal opinions with regard to the concrete problems.
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