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Title: Research on the Developing Strategy of Chongqing Rural Logistics System
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management(2)) (pp 1130-1133)
Author(s): Han Xu, School of Economics and Management, Beijing Jiaotong University, Beijing, China, 100044
Jianqin Zhou, School of Economics and Management, Beijing Jiaotong University, Beijing, China, 100044
Abstract: Although Chongqing is in the stage of economical swift development, its rural logistics is still one of the main restraint factors for the rural economy. To improve the rural logistics ability, this paper analyzed the necessity of constructing rural logistics system in Chongqing based on the current situation of Chongqing rural logistics. Then, with SWOT, it analyzed Chongqing rural logistics system’s strengths, weaknesses, opportunities and threatens. At last, the developing strategy of Chongqing rural logistics was proposed based on the above analysis.
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