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Abstract: |
With the industrial economic development, climate and environmental degradation caused by high carbon dioxide emissions is seriously affecting the sustainable development of world economy. So, the development of low power consumption, low emission, low-carbon economy is a selection of countries around the world, “Corporate interests, consumer interests, social interests of the harmonious development” as the core of the low-carbon marketing has become an inevitable choice。Can solve the challenges of low-carbon marketing and successful implementation of low-carbon marketing will determine the success of the enterprise market competition victory or defeat.
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