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Author(s): |
Desheng Deng, Business school, Central South University of Forestry and Technology, Changsha, China, 410004
Tingting Zhao, Business school, Hunan Electronic Technology Professional College, Changsha, China, 410217 |
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Abstract: |
The implement scheme of the systematic reform of Chinese medical and health industry has brought forward demanding for the advancement of public hospitals reforms and more opening to private capitals. With the development of systematic reform in medical and health industry, the hospital marketing faced increasing challenges. Thus how to reconcile the interests between the patients and the hospital, has become a very important constraint to the success of hospital reform and competitiveness promotion. Based on the experiential marketing theory, this paper constructed the implementation model of the hospital marketing strategies in term with three steps: the design, implementation, and control of experimental marketing plan. Finally practical suggestions to the hospital experimental marketing were discussed.
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