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Title: |
When Will Cheese Time Arrive in China |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 918-921)
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Author(s): |
Bing Tsui, International College, Chongqing Jiaotong University, Chongqing, China, 40074 |
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Abstract: |
After China entered WTO, the decreasing tariffs, supporting policy and increasing purchasing power of Chinese people offered opportunities of marketing cheese in China. In this article the author analysed the existed cheese market, pointed out the reason for inadequate coverage of cheese and put forward some marketing strategies regarded to Roger’s diffusion theory.
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