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Abstract: |
Brand and famous brand is a topic discussed by many enterprises and consumers currently, which is an important thesis for companies. But, people haven’t become unified opinion about the relation of brand and famous brand, even wrong concept has existed in people’s mind. The paper analyzed the relation between the two deeply through the content, the process of constrction and management, object, market influence and the model of market operation on the basis of identification brand and famous brand connotation to hope that the paper would provide lessons for enterprises how to set up brand effectively.
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