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Title: |
The Research on Four-In-One Marketing Mode of Building & Decorating Enterprises |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 905-908)
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Author(s): |
Shouze Chen, Changchun University of Technology, Changchun, China, 130012
Nan Wang, Changchun University of Technology, Changchun, China, 130012 |
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Abstract: |
This paper analyzes the concept, characteristics, relationships and functions of four-in-one marketing mode (quality management, green marketing, services marketing, and strategic alliance) of Building & Decorating Enterprises, expect to offer reference to the marketing innovation of Building & Decorating Enterprises in China.
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