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Author(s): |
Hong Jin, Beijing Institute Of Petrochemical Technology Beijing, China, 102627
Kaishi LV, Beijing Institute Of Petrochemical Technology Beijing, China, 102627
Yutingting Gong, Beijing Institute Of Petrochemical Technology Beijing, China, 102627
Zhenfei Guo, Beijing Institute Of Petrochemical Technology Beijing, China, 102627 |
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Abstract: |
Along with economic and technological development, competition in China’s corrosion protective coating market has been intensifying. In order to expand their market shares, companies adopt a range of marketing strategies. However, other than common promotion policies, including free gifts for given amount of products purchased, point accumulation and doubling of deposits, few companies are able to differentiate themselves with distinct actions. Based on an analysis of the status of the corrosion protective coating market, this essay discusses the problems in the marketing strategies and provides proposed solutions.
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