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Title: Research on Changes in Online Consumer Behavior——Based on China Internet Development Survey
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management(2)) (pp 892-895)
Author(s): Zhidong Yu, Xi’an University of Finance and Economics, Xi’an, China, 710065
Abstract: From 2003 to 2010, experienced the rapid development of Internet technology, makes the overall composition of China's online consumers and consumer psychology and behavior has changed dramatically , because of these changes on the business of online marketing has brought hope , grasp trends in online consumer behavior , control interaction with online consumers , this is related to online success or failure of enterprises to develop online marketing .
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