|
Author(s): |
Xue Wang, School of Management in Shanghai University, Shanghai, China, 200444
Naipeng Ding, School of Management in Shanghai University, Shanghai, China, 200444
Binggang Yi, Sany Company, Changsha, China, 410114 |
|
Abstract: |
In the 1990s, the bank turned to customer relationship-oriented, customer financial services needs increasingly diverse makes more intense competition among banks. This paper based on relationship marketing, research in a series of strategies in the banking customer market, allowing banks to successfully maintain a good relationship with customers, thereby enhancing competitiveness of the banks.
|