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Title: Research on the Fundamental Principle of Network Group Buying Improving the Enterprises’ Benefits
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）) (pp 876-879)
Author(s): Yifeng Wang, Economy and Management School, Xidian University Organization, Xi’an, China
Rong Huang, Economy and Management School, Xidian University Organization, Xi’an, China
Abstract: Nowadays, network group buying is a new hot issue appearing in the process of consumers purchase. On the basis of analyzing the domestic and overseas scholars research on network group buying, this article Reviews the market mechanism of network group buying there from the Angle of the product demand and consumers, And further analyzes the fundamental principles how the network group buying to improve enterprises’ benefits from several aspects.
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