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Title: The Analysis on the Ways of How to Raise City Brand Effectively
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）) (pp 868-870)
Author(s): Junchang Xu, College of Business Administration, Changchun University of Technology, Changchun, China, 130012
Yuxing Yan, College of Commerce, Jilin University, Changchun, China, 130012
Abstract: The city brand is the face of a city, which is important for the development of a city. It has become important contents of the city development how to improve the city brand and reinforce the competition of a city in the circumstance of fierce competence between cities. Many cities are blind during the molding of city brand, they did not obtain good result. The paper analyzed the ways how to heighten the city brand and expected that related conclusion could be useful for the molding of the city brand.
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