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Title: An Analysis of Tourist Perception: Based Brand Equity Model on the Theme Park
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）) (pp 863-867)
Author(s): Jin Wu, College of Tourism, Guilin University of Technology, Guilin, China, 541004
Sujie Zhang, College of Xinke, Henan Institute of Science and Technology, Xinxiang, China, 453003
Abstract: According to the brand equity theory，the research of brand image on the Theme Park and other related research of the theme park, this article build a Tourist-Based Brand Equity Model on the Theme Park, and choose two Theme Parks of Guilin Merry and Shenzhen Happy Valley for empirical to test the model.
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