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Title: A Study on the Features of Industrial Cluster Brand Ecosystem
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）) (pp 858-862)
Author(s): Zhifeng Liu, Qinhuangdao College of Profession & Technology, Qinhuangdao, China, 066100
Diandian Wang, Qinhuangdao College of Profession & Technology, Qinhuangdao, China, 066100
Abstract: In the process of development, industrial cluster brand ecosystem form the features that is different from other brand ecosystem, those features is the process and conclusion expression, and the essence expression of industrial cluster brand ecosystem. Researching the features of industrial cluster brand ecosystem, would be useful to grasp the principle of industrial cluster brand ecosystem.
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