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Title: |
The Thinking of Product Pricing Strategies for Private Petrochemical Enterprises |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 854-857)
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Author(s): |
Ailing Wang, Fuels Marketing and Logistics Research Institute, School of Economics and Management, China University of Petroleum, Qingdao,China
Xingming Zhang, Shandong Shida Shenghua Chemical Group, Dongying, China
Jiao Wang, Qingdao Institute of Marine Geology, Qingdao, China |
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Abstract: |
From the development of the private petrochemical companies, it can be concluded that pricing strategy is the primary and important part of marketing strategy for such companies. Common mistakes in product pricing strategies of private petrochemical companies includes the low price strategy, the high price strategy and the price changing strategy .the reasons can be explained by the unclear pricing objectives, the inaccurate and untimely access to the market information, the incomplete organizational structure, and the unreasonable inventory control and customer structure. In the premise of good pricing strategy, private petrochemical companies should firstly determine a basic price daily, and then formulate a specific price according to the specific circumstances of the day, especially the competitors’ condition.
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