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Title: |
A Competitive Model for Financial Products by Introducing Brand |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 844-848)
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Author(s): |
Chao Zhang, Hebei University of Economics & Business, Shijiazhuang, China, 050000 |
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Abstract: |
By analyzing the brand, the idea of introducing brand into the competition of the financial products is proposed. Through the basic assumptions and the specific definition of the concept, it establishes a competitive model of financial products including brand. According to the model analysis, choosing the right financial product brand strategy, enhancing the degree of financial products category and lowering imitation degree of category can enhance the sustainable competitive advantage for financial products. This study has a certain significance for the reality of the financial competition.
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