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Title: |
City Brand Evaluation Method of Comparative Analysis and Enlightenment |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 824-827)
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Author(s): |
Shengyu Hao, Economics and Management College Dalian Maritime University, China, 116026 |
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Abstract: |
This paper analyzed the existing city brand evaluation method by the research perspective, research methodology, evaluation focus and study of universality, and pointed out that the current city brand evaluation method the problems and puts forward the future research direction of city brand evaluation.
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