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Title: |
The Regional Brand Construction Based on Investor Perspective——A Case of the Liaoning Coastal Economic Zone |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 820-823)
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Author(s): |
Shengyu Hao, Economics and Management College Dalian Maritime University, China, 116026
Jinping Liu, Economics and Management College Dalian Maritime University, China, 116026 |
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Abstract: |
As competition intensifies, the competition between the cities is from the individual competition into the regional competition, regional brand and the collaboration between the city becomes a city especially medium and small city to attract investors, improve investment ability the main means. So this study taking Liaoning coastal economic zone as an example, based on the brand positioning, integration of communication and integration of resources in three aspects to put forward the regional branding strategy, want to help China's city manager to set up correct brand concept, improve regional and city brand appeal.
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