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Author(s): |
Chen Guo, Management School, Wuhan University of Technology, WHUT, Wuhan, China, 430070
Yuanjian Qin, Management School, Wuhan University of Technology, WHUT, Wuhan, China, 430070 |
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Abstract: |
With the continuous development of Chinese experience marketing, the experience consumption has increased with abundant of new concepts about services or marketing. Researching the customer perceptions of service experience between the different dividing of buying tendencies is positive for operators to develop marketing strategies,there are suggestions for business activities in addition. In this essay, the cafes, which were selected by random for empirical research, are the representation of culture marketing.
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