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Title: |
Micro-Blogging Marketing Based on the Characteristics of Network Consumer |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 812-815)
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Author(s): |
Yifeng Wang, Economy and Management School, Xidian University Organization, Xi’an, China
Ping Xu, Economy and Management School, Xidian University Organization, Xi’an, China |
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Abstract: |
With the development of the Internet, micro-blogging marketing as a new marketing approached with low-cost, high-impact, high interactivity and accuracy advantages. A new consumer group, network consumers group have distinct characteristics to traditional consumers. Therefore, the research of micro-blogging marketing strategy based on the characteristics of the network consumers is of important theoretical and practical significance. According to network consumers’ characteristics and the definition and advantage of micro-blogging marketing, this article puts forward the corresponding countermeasures with case.
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