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Title: The Mechanism of Consumer Behavior Attitude on Purchase Intention of New Luxury
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）) (pp 807-811)
Author(s): Wan Wang, School of Economics and Management, Tongji University, Shanghai, China, 200092
Sizong Wu, School of Economics and Management, Tongji University, Shanghai, China, 200092
Abstract: This study build a model of the effects of consumer new luxury attitude on purchase intention. From the dimensions of new luxury knowledge, new luxury cognition, new luxury emotion and materialism, this paper analysis how this variables effect consume attitude which was divvied to functional intention and hedonic intention, even purchase intention.
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