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Title: The Sorrow of Social Climbers:Examining the Relationship between Individuals’ Anxiety and Their Status Consumption in China
Source: International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）) (pp 797-801)
Author(s): Min Wang, International School of Business, Beijing Foreign Studies University, Beijing, China, 100089
Fang Lin, PricewaterhouseCoopers Zhong Tian CPAs Limited Company, Beijing, China, 100089
Abstract: Recent years have seen the increasing status consumption in Nowadays China. The present paper examined the prevalent anxieties among the Chinese and their status consumption behavior in two studies. Study 1 indicated that the undergraduates’ concern for future achievements is positively correlated with their status consumption. Study 2 found that adults’ status anxiety is a significant predictor of the status consumption, and further, individuals’ materialism mediates the relationship. The present study sheds some lights on understanding the underlying motives for status consumption.


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