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Title: |
An Empirical Research on Micro-Blog by Self-Efficacy-Based Value Adoption Model (SVAM) |
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Source: |
International Conference on Engineering and Business Management 2012(Part 2 Enterprise Operation and Management（2）)
(pp 785-791)
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Author(s): |
Ge Zhu, School of Information Management, Beijing Information Science & Technology University, Beijing, China, 100192
Hong Wang, School of Information Management, Beijing Information Science & Technology University, Beijing, China, 100192 |
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Abstract: |
In this paper, an empirical research is conducted for Micro-blog by the self-efficacy-based value acceptance model (SVAM). 457 valid questionnaires are collected and data are analysised through structural equation modeling, this paper confirms the hypothesis model which includes six latent variables such as Micro-blog’s Self-efficacy (MI), Functional Value (FV), Emotional Value (EV), Perceived Value (PV), Attitude (AT) and Intention (AI). The results indicate that the model has a high explanation (64%) for Intention of Micro- blog. Micro-blog’s self-efficacy has a strong impact on the functional value and emotional value, and togetherring with perceived value they have significant influence on user's attitude as well as intention.
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