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Title: |
Moral Education Research on College Students Based on Cognition and Behavior Intention to “Red Tourism”——Take Hunan University of Science and Engineering as an Example |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 745-748)
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Author(s): |
Yajun Jiang, Committee of Communist Youth League, Hunan University of Science and Engineering, Yongzhou, China, 425100
Xiaofeng Wu, Department of Economic Management, Hunan University of Science and Engineering, Yongzhou, China, 425100 |
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Abstract: |
In Hunan University of Science and Engineering, students’ cognition characteristics to red tourism appear high awareness level but low understanding level, and they think of the nature of the red tourism mainly for educational and cultural. Main factors affecting college students’ choosing red tourism include management of the scenic spots, environment and health conditions, fame, transportation access and explaining level. College students prefer to these red tourism resources which combine natural scenery with national customs, and prefer to economical consuming way. They like experiencing red tourism together with their classmates or friends, aiming at sightseeing and receiving revolution education. To develop the original uses of red tourism and promote better moral education work in college students, this paper pertinently puts forward four suggestions, based on college students’ cognition and intention behavior characteristics to red tourism, to promote better moral education work in college students. The four suggestions include strengthening deep experience of red tourism, selecting appropriate red tourist spots to start moral education work, using reasonable red tourism way and paying attention to strengthen summary and education after tour.
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