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Title: |
The Prospect of the Research of Subjective Well-Being by Using the Method of Neuroeconomics |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 571-574)
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Author(s): |
Guoqin Bu, International Business College, Jinan University, Zhuhai, China, 519070 |
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Abstract: |
As one of the newest research fields and branches of economics, neuroeconomics not only makes the research methods of economics more scientific, but also enriches the research contents of economics. Having permeated the research on happiness economics up to mow, the neuroeconomics is focusing on two respects. One is the research and improvement of the measuring approaches of subjective well-being, making them more objective and precise. The other is mainly to study the impact on people’s subjective well-being of various factors including economic and non-economic ones. As a result, the scholars can put forward targeted policies and measures in order to boost the people’s subjective well-being.
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