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Title: |
Study of Customer Relationship Management Based on Corporate Social Responsibility |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 473-477)
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Author(s): |
Lixin Chen, Administration School of Chongqing Technology and Business University, Chongqing, China, 400067
Zilong Cui, Administration School of Chongqing Technology and Business University, Chongqing, China, 400067 |
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Abstract: |
Customer relationship management studies are generally from customer strategy, relationship value and information technology, and this lead to the blind area of the customer relationship management study. In this paper, through study of customer relationship management in the past，and study of its based on the corporate social responsibility theory, it think the corporate social responsibility not only reflects the value of enterprise existence and development, but also reflects the value of customer relationship management.
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