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Title: |
Customer Relationship Management Based on M-Commerce——Taking Shaanxi Xintai Pharmaceutical (Group) Co., Ltd., for Example |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 461-464)
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Author(s): |
Jia Wang, Beijing Jiaotong University, Beijing, China, 100044
Qiao Ren, Beijing Jiaotong University, Beijing, China, 100044
Lei Huang, Beijing Jiaotong University, Beijing, China, 100044 |
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Abstract: |
With integration of mobile communications technology and Internet technology, Mobilebusiness has developed rapidly. Because of the fierce competition in mobile commerce, The cost to acquire new business customers continue to rise, it becomes more and more important to Maintain the existing clients. So, further development of customer relationship management has shift to Mobile CRM, a new customer relationship management produced. This article will introduce and Analysis Customer Relationship Management withMobileE-commerce, and take Shaanxi Xintai Pharmaceutical (Group) Co., Ltd., for example.
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