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Title: |
Analysis on the Form and Game of Value Distribution in the Mobile TV Industrial Value Chain |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 451-456)
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Author(s): |
Han LV, Communication University of China, Beijing, China;Xi’an International Studies University, Xi’an, China
Jingjing Chen, Nanjing University, Nanjing, China |
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Abstract: |
This paper analyses the formation and features of mobile TV industrial value chain from the view of the industrial development environment and status quo in China. Then it focuses on the value distribution on the whole industrial chain with the Stackelberg model, trying to establish the function of each value-adding stage in the chain, eliminate the obstacle for value adding, find out the reasonable ways of value increasing and distribution, furthermore explore the strategy for upgrading the competitive advantage of the mobile TV industry.
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