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Title: A Theoretical Model on Golfers’ Post-Purchase Behaviors: Based on the Place Attachment Theory
Source: International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）) (pp 437-442)
Author(s): Kexiang Wu, Department of Tourism Management in Shenzhen Tourism College, Jinan University, Shenzhen, China
Dongsheng Zhang, Department of Tourism Management in Shenzhen Tourism College, Jinan University, Shenzhen, China
Yuanyuan Zhang, Department of Tourism Management in Shenzhen Tourism College, Jinan University, Shenzhen, China
Huimin Song, Department of Tourism Management in Shenzhen Tourism College, Jinan University, Shenzhen, China
Abstract: Place attachment is a common phenomenon in our lives. Individuals may have special emotions on certain places and they will spend more money and time here. This is very valuable to golf which highly relies on places. This research is on the relationships between place attachment and post-purchase behaviors in golf. Place attachment was divided into two basic dimensions of place dependence and place identity in this study. Empirical methods and SEM (structural equation modeling) analysis were used. The results showed that place dependence influenced post-purchase behaviors directly, while place identity had indirect impact on post-purchase behaviors through the intermediary effect of participation behaviors.
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