|
Title: |
PING AN Insurance Company of Dezhou CRM Design |
|
Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 429-432)
|
|
Author(s): |
Xiaoli Ding, Dezhou University, Department of Economic Management, D.Z. China, 253023 |
|
Abstract: |
The author will make further exploration on the customer relationship theory with the present development of China’s insurance and relevant analysis on the application of CRM by insurance. Specific implementation effects have been discussed which are mainly based on cognitive knowledge for CRM in Insurance Company, the specific difficulties that exist in the implementation of CRM in Ping An Co. have been analyzed, and the forecast for the promotion of CRM has been completed.
|