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Author(s): |
Jianwen Shen, Xinjiang Agricultural University, Urumqi, China;Xinjiang University of Finance and Economics, Urumqi, China
Tong Chen, Xinjiang Academy of Agricultural Sciences, Urumqi, China |
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Abstract: |
From an economic perspective, enterprises competitive advantage is producer and consumer surplus. This article designs a competitive advantage index system including profits, capital profitability,market
share, and brand. Meanwhile, based on a regional and national average level, this study builds the static and dynamic competitive advantage index and has an empirical study.
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