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Title: A Study of Management Mode of International Business in Power Groups
Source: International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management(1)) (pp 291-294)
Author(s): Yong Zhang, Dept. of Corporate Management Consulting State Grid Energy Research Institute, Beijing, China
Abstract: This paper analyzed the existent problems when power groups develop their international business, such as market development, unified brand, integrated planning of information resources and training, etc. According to the business characteristics and the power groups’ own advantages, this paper put forward some suggestions on improving management mode of international business in power groups.
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