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Title: |
The Media Coverage of Corporate Social Responsibility: International Trends and Comparative Analysis |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 275-278)
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Author(s): |
Hailong Liu, School of Business, Beijing Technology and Business University, Beijing, China, 100048 |
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Abstract: |
This paper examines the international evolution of media coverage of corporate social responsibility (CSR), including changes in CSR coverage number and subjects and the media’s knowledge and attitudes about CSR, and conducts a comparative analysis of domestic and international trends, aimed at increasing the overall awareness of CSR coverage. The importance of the media in CSR research was emphasized at last.
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