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Author(s): |
Enfu Dong, School of Business Administration, Northeastern University, Shenyang, China, 110004
Xi’nan Zhao, School of Business Administration, Northeastern University, Shenyang, China, 110004
Xinru Cui, School of Business Administration, Northeastern University, Shenyang, China, 110004 |
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Abstract: |
Based on the relevant literatures on analysis methods of enterprise growth assessment, and analyzes the advantages and disadvantages of existing methods, taking match better conforming to natural rule (is called the JINGYOU Thought) as reference, the paper summarizes the studies about concept of conforming to natural rule and assessment methods based on it, and analyses the methods’ advantages compared with the existing literature. On that basis, the paper takes the concept of conforming to natural rule as a guide, establishes the most optimistic and most pessimistic econometric model of enterprise growth, and puts forward an assessment method of enterprise growth with optimistic coefficient with risk attitude. This method can not only evaluate growth status, provide decision reference, but also it can discover enterprises advantage and disadvantage on the perspective of growth. It can provide decision making reference on enterprise growth for relevant decision maker and enterprise managers. The paper takes the power listed industry for example to state the use value of the method.
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