|
Title: |
Research on the Relationship about Customer Satisfaction, Purchase Behavior and Business Performance in the Mobile Communication Area |
|
Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 83-88)
|
|
Author(s): |
Qinghong Meng, School of Economic and Management of UESTC, Chengdu, Sichuan, China, 610054
Chuan Liu, School of Economic and Management of UESTC, Chengdu, Sichuan, China, 610054
Shiming Li, School of Economic and Management of UESTC, Chengdu, Sichuan, China, 610054 |
|
Abstract: |
In theoretical circles, while the research for customer satisfaction and customer loyalty deepening, many scholars combined customer satisfaction, customer loyalty and business performance and competitive advantage together, and made a series of theories and related models of customer satisfaction and competitiveness of the enterprises. Currently, the research on about the customer satisfaction for the development of the enterprise. In different industries, the impact and the relationship between customer satisfaction and business performance are different, but in specific industries, the influence of customer satisfaction for the consumer purchase behavior and business performance in all aspects is different. In this paper we take the mobile communications area as the subject, discussed the relationship about customer satisfaction, customer purchase behavior and business performance, which can provide support to the enhancement of business performance based on customer satisfaction.
|