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Title: The Interaction between Market Competition Intensity,Financial Conservatism and Diversification——Taking Youhao Group as an Example
Source: International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）) (pp 52-55)
Author(s): Qian Liu, School of Business Administration, Jiangsu University, Zhenjiang, China, 212013;School of Business Administration, Xinjiang University of Finance and Economics, Urumqi, China, 830012
Bing Cao, School of Business Administration, Xinjiang University of Finance and Economics, Urumqi, China, 830012;School of Business Administration, Zhongnan University of Economics and Low, Wuhan, China, 430073
Abstract: Taking Youhao group as an example, this paper analyses the following three aspects: interaction between market competition intensity and financial conservatism， interaction between market competition intensity and diversification and interaction between financial conservatism and diversification. Financial conservatism and diversification are reactive strategy selection to market competition intensity. This paper thinks that under the greater market competition intensity, financial conservatism tends to be conservative and the enterprise business is inclined to be diversificative and that financial conservatism and diversification can substitute for each other in function and complement each other in strategy.
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