ISBN:

pp Pub. Date:

Category:

Price:

Title: SWOT Analysis and Strategy Research of Tourism Planning——Take Yangshuo Shanshuijia Rural Holiday Master Planning as an Example
Source: International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）) (pp 42-46)
Author(s): Junxia Zhang, Tourism College, Guilin University of Technology, Guilin, China, 541004
Wenjun Duan, Tourism College, Guilin University of Technology, Guilin, China, 541004
Abstract: SWOT method can be used to analyze strategies. SWOT can avoid the subjectivity and enhance scientific basis in the process of a planning generation. In this article, we identified the tourism industry in Yangshuo Shanshuijia rural holiday by using SWOT. By adopting experts review method, we filtered and verified the factors like strengths and weaknesses, opportunities and threats. At last, a series of strategies and measures for the future development of Yangshuo Shanshuijia rural holiday tourism were proposed.
Proceedings by Subjects
Resources
Products
Contact us
book@scirp.org
WhatsApp +86 18163351462(WhatsApp)
Click here to send a message to me 1243940697
Book Publishing WeChat
Follow SCIRP
Free SCIRP Newsletters
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top