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Title: |
A Probe into International Business Etiquette in the Context of Intercultural Communication |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 11-16)
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Author(s): |
Xiangyue YU, Department of English, School of Foreign Languages, Huzhou Teachers College, Huzhou, Zhejiang, China, 313000 |
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Abstract: |
Etiquette is an ethical and socially acceptable behavior regarding professional practice or action among the members of a profession in their dealings with each other. A global business continues to expand, the critical element of a successful business outcome may be the appreciation and respect for cultural differences. International business etiquette is a habitual form and behavior which are shaped in people’s long-term business activities. Good etiquette not only leaves good impression to others, but also makes business communications far more harmonious than expected. This paper sets about probing international business etiquette in the context of intercultural communication, mainly discussing and summarizing the etiquette in business meet, marketing, negotiations, gift giving and receiving as well as customs and taboos concerning etiquette, with the purpose of presenting beneficial implications for business personnel and Business English learners.
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