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Title: |
How Much Do Niche and Partnership Strategies Overlap for Small Technology Enterprises of Emerging Economies |
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Source: |
International Conference on Engineering and Business Management 2012(Part 1 Enterprise Operation and Management（1）)
(pp 6-10)
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Author(s): |
Lee LI, School of Administrative Studies, York University, Toronto, Canada
Peggy NG, School of Administrative Studies, York University, Toronto, Canada |
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Abstract: |
The business strategy literature posits that both niche and partnership strategies help small firms to relax resource constraints. However, it is not clear how much these strategies overlap. Based on a survey of 469 small technology enterprises (STEs) in China, we find that STEs that use a niche and/or partnership strategy perform better than those that use neither strategy. Moreover, STEs that adopt both strategies simultaneously perform significantly better than those that adopt only one of the two strategies. No performance differentials are found between STEs that use a niche strategy and those that use a partnership strategy.
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