|
Author(s): |
Changkai Shi, School of Business, Jianghan University, Wuhan, China
Yuejuan Yan, School of Education,Jianghan University, Wuhan, China |
|
Abstract: |
At present, many tourism e-business websites are facing the plight and frustration of China, the main reason is not really suitable the profit model for finding a market for itself, both in line with the status quo is also equipped with ample room for development. China's current profit model of tourism e-business websites are mainly travel agencies to join, expansion of tourist routes, travel media planning, hotel reser- vations and ticket booking and so on. However, the existing profit model exists with the combination of traditional industries is not enough, the website's business structure is irrational, market positioning is not clear, a single source of profits, there is no good publicity mechanisms. We must focus on four aspects to build sustainable profitable for tourism e-business websites: First, focus on the combination of the tradi- tional tourism industry; second, travel sites focus on deepening of the main business; third, market-oriented websites and effective positioning; fourth is to optimize the profit source.
|