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Proceedings of Annual Conference of China Institute of Communications (CIC 2009 E-BOOK)

Guangzhou,China,11.26-11.27，2009

ISBN: 978-1-935068-10-5 Scientific Research Publishing, USA

E-Book 604pp Pub. Date: March 2010

Category: Computer Science & Communications

Price: $80

Title: Predicting and Explaining the Adoption of Mobile Banking
Source: Proceedings of Annual Conference of China Institute of Communications (CIC 2009 E-BOOK) (pp 421-424)
Author(s): Jiabao Lin, College of Economics & Management, South China Agricultural University, Guangzhou, China School of Management, Huazhong University of Science and Technology, Wuhan, China
Shuang Xiao, Business School, Jianghan University, Wuhan, P.R.China, 430056
Yuzhi Cao, School of Management, Huazhong University of Science and Technology, Wuhan, China
Abstract: Mobile banking is a typical application of mobile communications technology in the bank industry. While it has many advantages, the adoption rate of mobile banking is significantly lower than that of other mobile value-added services. This study focuses on how customers perceive and adopt mobile banking in China. Based on the technology acceptance model and the DeLone and McLean model, this paper proposes a theoretical model to explain and predict consumer intention to use mobile banking. We test the model through an empirical study using structural equation modeling techniques. The results show perceived usefulness and perceived ease of use are important factors affecting consumer adoption intention toward mobile banking, and information quality, system quality and service quality have indirect effects on adoption intention through perceived usefulness and perceived ease of use. This paper offers insights on mobile banking success based on the findings of our work.
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