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Proceedings of the International Symposium on Emergency Management （ISEM 2010 E-BOOK）

Beijing,China,7.17-7.19,2010

ISBN: 978-1-935068-34-1 Scientific Research Publishing, USA

E-Book 408pp Pub. Date: August 2010

Category: Engineering

Price: $80

Title: Empirical Analysis of Public Relations Crisis Management
Source: Proceedings of the International Symposium on Emergency Management （ISEM 2010 E-BOOK） (pp 243-246)
Author(s): Fengxin Zhang, School of Management, Liaoning University of Technology, Jinzhou, China, 121001
Xinye Chen, School of Economics, Liaoning University of Technology, Jinzhou, China, 121001
Chunmei Cheng, School of Economics, Liaoning University of Technology, Jinzhou, China, 121001
Abstract: Because of the influence of the subjective and objective factors inside and outside the enterprise, various kinds of contradictions or conflicts between the enterprise and the social public may appears inevitably, which often deteriorate into public relations crisis. Based on CPR management theory and through empirical analysis on multiple cases, this paper summarizes the problems of public relations crisis management and their causes. The purpose is to make the enterprise master the skills of public relations crisis management and turn the “crisis” into “chance”.
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