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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: Online Community Construction and Business Model Innovation of Internet Banking
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 1195-1199)
Author(s): Kang Zhao, Dept. of Information Management, PKU, Beijing, China
Abstract: Online community construction of Internet banking is discussed in this paper. Based on business process of Internet banking, transaction relationship with data flow exists between bank and customer. As online community provides virtual lieu for information interaction, it compensates the absence of social relations of Internet banking. To compare business process based services with online community based services from five dimensions such as user type, service value and data management, this paper illustrates that online community benefits business model innovation and value-added service for Internet banking.
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