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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: Web Advertising Breaching Competition Law and its Legal Regulation
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 1217-1220)
Author(s): Liu Meng, School of Law & Business, Wuhan Institute of Technology, Wuhan, P. R. China 430073
Jun Tong, Beijing Vocational College of Finance and Commerce, Beijing , P. R. China 101101
Abstract: With the rapid development of network technology, there is a new kind of web advertising which is produced and released with digital code. The meta-tagging, linking, placing cookies and spamming are abused to make web advertising. Currently, laws are incompatible with the development of web advertisings. Therefore, this paper gives some proposals on regulation of web Advertising based on analyzing the definition, form and technology of web advertising.
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