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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: E-Commerce Pricing Strategies under Costs Structures Different with Traditional Retailers
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 683-686)
Author(s): Yang Huang, School of Management, Beijing Normal University, China, 100875
Ya Zhou, School of Management, Beijing Normal University, China, 100875
Keqiang Li, School of Management, Beijing Normal University, China, 100875
Abstract: With the rapid development of internet, e-commerce has experienced great progress during the last decades. It has been proved that e-commerce is different with traditional retailers in both its sale channels and cost structure. Faced with the same demand, there exists competition between e-commerce and traditional commerce. The main concern of this thesis is to show how the completion influences the price strategies. It is found by a two-stage game model that the share of the population with internet access has influence on the competition behavior, which conforms to the reality.
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