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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: The Research on the Credit Risk of the Consumer Perceived E-Commerce Based on the Intuitionistic Fuzzy Information Integration Theory
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 537-542)
Author(s): Rong Du, School of Economics and Management, Harbin Engineering University ,150001, Harbin,Heilongjiang
Guowei Liu, School of Economics and Management, Harbin Engineering University ,150001, Harbin,Heilongjiang
Abstract: this paper putted forward the credit risk prediction model of the e-commerce perception based on the intuitionistic fuzzy information integration theory, neural newtork model and clustering analysis,worked out the perceived credit risk rate of e-commerce at the present state and predicted the individual perceived credit risk rate. The disadvantages of subjective speculation in the past were solved completely. Sample data were classified and found the reasons that different people perceived credit risk caused by e-commerce. Example analysis showed that the model was feasible and provided a new idea for the prediction research of the e-commerce perceived credit risk.
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