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The Conference on Web Based Business Management (WBM 2010 E-BOOK)

Chengdu,China,9.20-9.22,2010

ISBN: 978-1-935068-18-1 Scientific Research Publishing, USA

E-Book 1342pp Pub. Date: October 2010

Category: Engineering

Price: $80

Title: The Analysis on Cultivation of Customer Loyalty in the Environment of Internet Marketing
Source: The Conference on Web Based Business Management (WBM 2010 E-BOOK) (pp 629-632)
Author(s): Jiashun Liu, Hebe Polytechnic University, Tangshan, China, 063009
Lin Jiang, Hebe Polytechnic University, Tangshan, China, 063009
Abstract: In the internet marketing environment, many businesses have gradually realized gaining and maintaining customer loyalty is its own important source of long-term profits. Firstly, this article elaborates the connotation and importance of customer loyalty in the internet marketing environment; then it constructs the model of customer loyalty influencing factor and analysis the barriers of customer loyalty’s formation; finally, it proposes the five strategies of cultivating the customer loyalty.
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